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Why Nigerian Fashion Is Looking Beyond the Runway

The story

For a new generation of designers, fashion is becoming less about the runway and more about culture, identity, craft and everyday life.

By Orla Kasali11 October 20264 min read
runway walk

Nigerian fashion is increasingly being shaped outside the traditional boundaries of the runway.


Designers are working with a wider understanding of what clothing can represent. For some, that means looking more closely at local craft and familiar materials. For others, it means questioning established ideas about what Nigerian fashion should look like.


The result is a landscape that feels increasingly varied. Established houses continue to build their identities, while younger designers experiment with silhouettes, production methods, references and new ways of reaching audiences.


Social media has also changed the relationship between designers and the people who wear their work. A collection can now move from a studio to an audience across Nigeria and beyond without depending entirely on a traditional fashion calendar.


But visibility is only one part of the equation. The bigger question is what happens when Nigerian designers have more room to define their own language.


Perhaps the most interesting development is that there is no single answer.


Nigerian fashion is becoming a collection of different voices — each negotiating culture, commerce, creativity and identity in its own way.

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Orla Kasali

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Stories, people and ideas shaping contemporary Nigerian creativity. Delivered occasionally, never noisily.

 

Stories, people and ideas shaping contemporary Nigerian creativity. Delivered occasionally, never noisily.